An innovative new method of donating money to the homeless using a contactless payment system fitted to a winter jacket is being tested on the streets of Amsterdam. Created by ad agency N=5, the product is designed to help well-wishers give one Euro with the tap of a card, money that can later be redeemed for meals, a bath or an overnight stay at a homeless shelter. The prototype winter coat has warm linings, heavy material and a fur hood, but also comes with an in-built contactless payment system and a logo that reads “Helping Heart.” The contactless payment jacket also comes with an LCD screen which constantly displays instructions of use. The fixed sum (one euro) goes into a bank account managed by a homeless shelter, and can only be used to purchase a hot meal, pay for a bath or spend a night at a homeless shelter (many such centres in the Netherlands require a contribution of 5€ per night). Homeless people can also save money for various job certification courses or a down-payment for a home.
Comments
More Leaders
Leaders
#GettingToKnow Sibling Rivalry’s Bo Bishop
This week, we’re thrilled to sit down with Bo Bishop, Executive Director of Creative Strategy at Sibling Rivalry, whose approach to blending strategy with storytelling has made waves in the branding world. With a background in narrative fiction...
Posted by: Creativepool EditorialLeaders
Solving Real-World Problems with Creative Solutions and The Role of Empathy in Design
Jo Barnard, Founder of the London-based design and innovation consultancy Morrama, explores a couple of lingering topics from purpose month. Design Thinking for Social Impact: Solving Real-World Problems with Creative Solutions In low-income...
Posted by: Creativepool EditorialLeaders
Karan Dang uses what he learned at Disney to forge unbreakable bonds with Gen Z #GettingToKnow
Renowned creative executive Karan Dang, whose award-winning career spans running in-house advertising agencies at Disney and Walmart, and UX/UI expert Shruti Dang, are launching DANG, a creative consultancy built to guide brands to captivate the next...
Posted by: Creativepool Editorial