Global award encourages students to create tomorrow by going beyond the limits of today
AKQA announced the winners of Future Lions, the official student awards at the Cannes Lions International Festival of Creativity. Future Lions attracted more than 2,100 students from 64 countries, making it the most successful year to date.
Berghs School of Communication is named Future Lions School of the Year, having received more shortlisted finalists than any other school. This is the fourth year in a row that Berghs has won this recognition.
Each winning team and Berghs School of Communications were awarded with the Future Lions trophy on stage in the Debussy Theatre at the Palais des Festivals, Cannes. The ceremony was hosted by AKQA Managing Director Sam Kelly and Group Creative Director Ian Wharton.
Sam Kelly said: “This year’s winners showcased innovation and curiosity, beginning a career that holds no boundaries. All their ideas demonstrate the desire for brands to make a meaningful impact to our future.”
Google was the official partner of Future Lions for the fourth year running.
Now in its 12th year, Future Lions continues its global reach with the next generation, launching the careers of over 70 of today’s best creatives. This year’s theme encouraged those to go beyond what’s expected to create the future.
The five winning ideas and teams are:
Ask the Candidates
Brand: CNN
Team: Yeon Sang Yoon and Jin Sug Park
School: School of Visual Arts, United States
BeHeard
Brand: Vocal ID
Team: Daniel Criado Zilch, Luis Camacho Cabo and Pablo Criado Martínez
School: Miami Ad School Madrid
Google Assistant KIDS
Brand: Google
Team: Min Young Park, Jisoo Hong and Ji Hoon Kim
School: School of Visual Arts, United States
MediBrush
Brand: Kolibree
Team: Gabriela van der Linden and Aleksandr Bobrov
School: Miami Ad School Europe
BoseNeuro 35
Brand: Bose
Team: Stanley Hines Jr., Xia Du and Limah Taeb
School: VCU Brandcenter, United States
To learn more about the 2017 Future Lions winners, please visit here