Copenhagen creates the Breathalyzela
Over the last decade or so, the monumentally annoying Vuvuzela has become an icon of football fandom. Now for the UEFA Euros, Carlsberg is bringing back the hated horn for a good cause. To help fans celebrate responsibly, Carlsberg has invented the “Breathalyzela;” a re-engineered vuvuzela that will only play its notorious tune if the user’s alcohol level is below the binge drinking limit. Created in conjunction with CP+B Copenhagen, the Breathalyzela is an engaging, humorous way to show that if you’ve had one too
