Sid Lee – The North Face
The North Face has launched a massive and first-ever global initiative focused on women, celebrating and sharing the stories of adventurous and courageous female explorers. Move Mountains is rooted in empowering the next generation of explorers and includes a multi-year outdoor adventure collaboration with Girls Scouts of the USA (GSUSA), a platform for sharing more stories of women in exploration, and a business commitment that impacts everything from representation in advertising campaigns to investment in product design. The cornerstone of Move Mountains is celebrating
