Y&R London – BBC Sport Winter Olympics
Y&R London has created the latest campaign for BBC Sport to launch the 2018 Winter Olympics. Known as “The Fearless are Here,” the ad broke on the evening of Saturday 20th January and will continue to run for the length of the event. The creative will also be used as the idents for all Winter Olympics programming on the BBC throughout the Games. The campaign brings to life the fearlessness Winter Olympians must possess to succeed in their hair-raising events. Y&R London
