Barclaycard (in-house)
Barclaycard is launching an integrated marketing campaign with help from The Muppets to show customers how they can get more from their live entertainment experience. The multi-channel campaign for the new show-stopping proposition, “Barclaycard Entertainment,” will build on the brand’s heritage in entertainment by introducing benefits exclusively for cardholders – including ticket offers and perks for over 3,500 live events a year. The above-the-line activity will launch with a 30-second TV advert featuring an ensemble cast of Muppets, who are coming to Britain for a very special gig
