BBH London – KFC
Nothing says Christmas quite like fried chicken. OK, maybe that's a bit of a stretch, but if there's one time of year where it's socially acceptable to stuff our faces with fast food, then it's surely the November/December Christmas crunch? As such, KFC has launched an integrated campaign to coincide with the festive season, which celebrates the sentiments we're supposed to embody at the time of year. “The Friendship Bucket Test” is a “Mr and Mrs” style game devised by KFC and BBH London that challenges