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McCann Manchester – Smyths

McCann Manchester has launched a major integrated campaign for Smyths Toys Superstores with the aim of getting every child in the UK & Ireland into a Smyths Toys store in the run-up to Christmas. The campaign, “Snot, the Toy No-one Wanted,” is based around a charming 60 second TV commercial and backed up by an integrated campaign that spans TV, radio, online, social media, PR and in-store The work builds on the success of last year’s highly successful campaign, “If I Were A Toy,” which proudly showcased

 

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