Etcetera – Ben
Dutch telecom provider Ben, and Amsterdam-based creative agency Etcetera, have launched the Ben-branded phone-condom – an eye-catching stunt to kick-off their “Better in Bed” campaign – and a radical solution to some of the relationship woes affecting today’s mobile phone dependent society. The world’s first phone-condom has been introduced as an irreverent – and arguably somewhat distasteful – way to solve modern relationship problems. Ben, which is one of the Netherlands’ leading low-cost Telco’s, has worked with research agency DirectResearch, to conduct a piece of
