Car manufacturer Ford has selected Omnicom’s BBDO Worldwide as its new lead creative agency after 75 years with WPP.
Wieden+Kennedy was also involved in the pitch which launched in April and the agency has taken a slice of the account too. It will work on specially selected projects as an innovation partner in New York.
WPP will retain some of the business, with its dedicated Ford agency GTB US set to lead media planning
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Posted by: Creativepool Editorial
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Posted by: Creativepool Editorial
After months spent sifting through some of the most creative work of the last year, Creativepool’s expert panel of judges are finally ready to pick the cream of the crop. This year’s expertly curated panel stands as our most diverse yet....
Posted by: Creativepool Editorial