Ocean Outdoor – Team GB
Ocean Outdoor has been named as the official outdoor media provider to Team GB in the run up to the 2016 Olympic Games in Rio. As part of the deal, Ocean will support Team GB’s “Bring On The Great” campaign, bring real time update and news, orchestrate digital activations with commercial sponsors and help engage and build a massive social network of British supporters. Ocean marks the beginning of its sponsorship across its UK portfolio this week (from August 5th) with the announcement of the Team GB Greats, the eight Team GB role models who will act as role models for the athletes preparing to compete in Rio and to inspire the nation to get behind “Bring on the Great” in support of Team GB at the Rio 2016 Olympic Games.
Ocean Outdoor has been named as the official outdoor media provider to Team GB in the run up to the 2016 Olympic Games in Rio
Announcing the sponsorship, Ocean marketing director Richard Malton said: “We are both delighted and honoured to be selected by Team GB as their official media supplier. Ocean is a British business built on passion, excellence and a desire for success, values it shares with the British Olympic team.” Bill Sweeney, CEO of British Olympic Association, added: “Ocean is the perfect fit for our Team GB 2016 marketing campaign. Having a digital out of home partner with such a strong national presence on high impact screens compliments what we are doing through our own digital channels and the physical plans we have for Live Sites during Games Time.”
FCB Garfinkel – Lincoln Financial
After a three-month competitive review led by Ark Advisors in New York, FCB Garfinkel has been selected to partner with Lincoln Financial Group to boost the diversified financial services organisation’s brand recognition in the marketplace. A new campaign from FCB Garfinkel, scheduled to break in Q4 of 2015, will provide a fresh, differentiated take on that positioning. The company with $223 billion in assets under management previously worked with Gyro. The agency did not defend the business and the company did not reveal the other contenders in the contest.
FCB Garfinkel has been selected to partner with Lincoln Financial Group to boost the organisation’s brand recognition in the marketplace
Agency CEO Lee Garfinkel said: “Our teams gelled from the beginning and our immediate collaboration helped us zone in on a platform that will set Lincoln Financial apart from the competition. Lincoln’s marketing team made us feel like partners from the start and trusted us to bring fresh ideas we’re confident will yield great results for the company.” Dave Wozniak, vice president and head of advertising and sponsorships for Lincoln Financial Group added: “We look forward to our partnership with the team at FCB Garfinkel, and taking our brand to the next level.”
Loud&Clear – Sports Bet
The Melbourne digital agency Loud&Clear has won the accounts of Sportsbet.com.au, The Transport Accident Commission (TAC) and VicRoads. Loud&Clear is responsible for Sports Bet's “Pommel” Campaign, the quirky “Best in Slow” social media campaign for TAC and an ABS Brakes for Motorbike Digital Marketing Activation for VicRoads. Loud&Clear was recently announced as a Victorian Medium Business Finalist in the 2015 Telstra Business Awards. It was Australia’s 31st fastest growing company according to the 2014 BRW Fast 100 and placed on the Deloitte Australia Tech Fast 50 list.
Loud&Clear has won the accounts of Sportsbet.com.au, The Transport Accident Commission (TAC) and VicRoads
Loud&Clear managing director Cade Witnish said Loud&Clear is proud to be a 100% independently owned digital agency that now represents some of Australia’s best known brands. He said: “We’re proud to add these new account wins to our diverse range of innovative clients and are excited about the continuing growth and success of our business,”
Baber Smith – Princess Cruises
Princess Cruises has appointed the London-based creative agency Baber Smith, following a six-way competitive pitch. This is the first time that Princess Cruises has used an external agency for its creative campaigns. The contract includes creating a new look and feel to promote Princess Cruises and bring the brand to life, while retaining the “Come back new” slogan at the heart of all their campaigns. Baber Smith has built up an impressive track record of work for the retail, leisure and travel industry. Their previous campaigns have included American Express, Fairmont Hotels and Resorts and Brent Cross. Their work for Princess Cruises will include everything from digital campaigns to press and B2B activity.
Princess Cruises has appointed the London-based creative agency, Baber Smith, following a six-way competitive pitch
Suzanne Korff, Head of Marketing Communications at Princess Cruises explained why they chose Baber Smith: “ The winning creative by Baber Smith enables us to convey Princess as a premium cruise line, along with our mission of providing enriching experiences to over 330 ports of call. Most importantly, it’s a creative that can help us build an emotional connection with our consumers, and bearing in mind how consumer consumption of advertising has changed, this also enables us to place engaging content at the heart of every piece of communication across all channels.” Simon Smith, creative director at Baber Smith, added: “We are delighted to be working with Princess Cruises and we’re looking forward to helping them reinforce their position as a premium cruise line with a vast array of destinations.”
Droga5 Europe – Hobbs
Following a competitive pitch, Droga5 announced this week that it has been tasked as the new creative agency for Hobbs, the British company that creates fashion for professional women. Droga5 will look to implement a creative platform that will integrate all of Hobbs’s global brand communications ultimately expanding to a larger campaign in 2016. The assignment will include strategy, in-store activity and customer loyalty activations. The initial campaign will launch in August of 2015, with the partnership extending for the next 18 months.
Droga5 announced this week that it has been tasked as the new creative agency for Hobbs
Tamsin Djaba, senior strategist at Droga5, said: “We are excited to be working with this iconic British brand. It is already a much loved and respected staple of many professional women’s wardrobes, so there is much for us to build upon.” Meg Lustman, CEO of Hobbs added: “Droga5 brought an unparalleled level of insight into our consumer, as well as instinctively getting our brand. We are excited to be partnering with them.”
Match Media – HCF
Match Media has expanded its relationship with HCF and has now been appointed to handle all media buying requirements for the group, which is Australia’s largest not-for-profit health fund. HCF (The Hospitals Contribution Fund of Australia) is Australia’s largest non-profit health insurer, currently covering more than 1.5 million Australians. Match has worked wit HCF in a digital capacity, having won all of the company’s digital media 12 months ago. The agency will now handle media strategy, planning and buying across all channels plus analytics. The appointment is effective immediately and comes off the back of the release last week announcing Match had won the $10 million Challenger account.
Match Media has expanded its relationship with HCF and has now been appointed to handle all media buying requirements for the group
Jenny Williams, the newly appointed chief marketing officer of HCF said: “I have been extremely impressed by the digital and analytical work Match has done on the HCF business and am excited to have Match as part of my team.” James Simmons, COO of Match Media, added: “We are absolutely delighted to be looking after all of HCF’s media buying and strategy needs. They operate in a competitive and commoditised environment hence the business challenge is huge and one where we need to innovate. Working across all media channels will provide us transparency to all data sources to deliver insights to change the way we act in media.”
Wunderman Philippines – GSK
The pharmaceutical giant GSK has tapped Wunderman Philippines to lead work for the Health.gsk website and the advocacy initiatives “Win Against Asthma” and “Power Over Cervical Cancer.” These campaigns seek to raise awareness by tackling misconceptions and telling the stories of courageous patients. The agency will also be revamping Health.gsk, a global information repository for both the general public and healthcare professionals, and helping GSK to launch and build up its social media presence. Work has already begun and will continue through the end of the year. GSK is a global growth client for Wunderman. The agency works with GSK across the consumer health and pharmaceutical categories in markets around the world.
GSK has tapped Wunderman Philippines to lead work for the Health.gsk website and the “Win Against Asthma” and “Power Over Cervical Cancer” initiatives
Chay Mondejar-Saputil, general manager at Wunderman Philippines, said: “Wunderman has been growing a solid relationship with GSK around the world, and the Manila team is proud to be a part of it and to continue creating standout work. The brilliant thing about working in a connected network like Wunderman is that we are able to bring to clients targeted, local expertise, backed by global tools and big-picture thinking.” Em Millan, digital marketing manager of emerging markets and Asia-Pacific at GSK, added: “Wunderman is a great choice of agency because their teams consistently bring us ideas that are smart and backed by real-world consumer data, yet still creative, on-trend and attention-grabbing. We’re happy to have Wunderman on board in the Philippines as well.”
XXS Amsterdam – Sky Team
Global airline alliance SkyTeam has appointed XXS Amsterdam as second creative partner for its global communications. The agency will work with SkyTeam and its global lead agency BETC Paris to offer a range of communication services to the alliance. The agency won this part of the business following a pitch involving four top Amsterdam agencies. SkyTeam, one of three worldwide airline alliances, was looking for a creative partner that provides a complete package from ideation to execution. XXS has been appointed to develop both B2B, B2C and internal communication materials such as online (social) tools, brochures, videos and training materials. BETC Paris as SkyTeam’s global lead agency will continue to develop and drive the overall communications strategy and campaigns.
SkyTeam has appointed XXS Amsterdam as second creative partner for its global communications
Fatima da Gloria, Director Brand & Communications at SkyTeam said: “We were looking for a hybrid agency that is big enough to manage a wide range of communication needs but also flexible to manage quick executions. The agency had to have the ability to translate international campaigns into strong creative tools and media for a global audience, whilst having a strong affinity with a brand that has an international style and a global footprint. We found this in XXS. Piet Hein Smit, partner at XXS Amsterdam, added: “Partnering with such a globally recognised brand would be a significant accomplishment for any agency and we are delighted to be working together. It’s a perfect match with our talents and expertise, as well as our international ambition.”
