McCann drives Opel/Vauxhall in Europe
Vauxhall-owned car manufacturer Opel has appointed McCann Erickson as its new international creative agency. McCann replaces previous partner Scholz & Friends and will pick up the account as of January 1, 2019.
Tobias Gubitz, director brand strategy and marketing communications at Opel/Vauxhall announced the news by saying the new partnership creates “efficiencies” as McCann already works with Vauxhall in the UK. McCann’s digital subsidiary MRM also already works with Opel.
