Account Wins of the Week

Published 18/09/2018 by

JCDecaux – Network Rail

JCDecaux has retained Network Rail's £280m outdoor advertising contract and is committed to converting all of the transport network's advertising space into digital screens over the next five years. The outdoor operator won the contract, which commences in December, after a competitive tender. The five-year deal covers all Network Rail-managed stations, including Birmingham New Street, Glasgow Central, London Liverpool Street, London Victoria, London Waterloo and Manchester Piccadilly. JCDecaux has handled the Network Rail business since 2010 and was responsible for the installation of Europe's largest

Click below to activate your Free Registration

Get Access

Already a member? Login here

Likeit

Comments

More Leaders

Leaders

Are female board members more guilty of greenwashing?

With 72% of brands stating that one of their biggest fears is to be accused of greenwashing, Bec Peel looks at its impact on brands and how they can communicate sustainability issues with clarity. I’ve read a few reports recently on the...

Posted by: Continuous

Leaders

Regenerating London’s Commercial Quarter #BehindTheBrand

This week, we spoke to longtime Creativepool friend and SomeOne Founder Simon Manchipp, to discuss his agency’s visual identity for a bold new regenerative programme in London. What was the brief? Create a new comprehensive visual and verbal...

Posted by: Creativepool Editorial

Leaders

Should Creative Directors be on the Board?

Creativity is typically viewed as a softer skill. Consequently, it’s rarely valued in business as much as it ought to be. When budgets are planned and operations strategised, finance and technology are favoured, with creative roles habitually...

Posted by: Dawn Creative