Account Wins of the Week

Published 07/08/2018 by

Multiple – Shell

Shell Retail and Shell Global Commercial (Lubricants) have appointed eight creative agencies to their best-in-class agency roster and appointed MediaCom to handle global media planning and buying. The successful creative agencies are Doremus, Edelman, Geometry, H+K Strategies, Mirum, VCCP, VCCP Retail and Wunderman. The multiple best-in-class roster will provide enhanced choice for all Shell brand and marketing teams both globally and locally. The new roster will formally commence on 1 September 2018.

Recipe – TREK

Recipe has won the

Click below to activate your Free Registration

Get Access

Already a member? Login here

Likeit

Comments

More Leaders

Leaders

Are female board members more guilty of greenwashing?

With 72% of brands stating that one of their biggest fears is to be accused of greenwashing, Bec Peel looks at its impact on brands and how they can communicate sustainability issues with clarity. I’ve read a few reports recently on the...

Posted by: Continuous

Leaders

Regenerating London’s Commercial Quarter #BehindTheBrand

This week, we spoke to longtime Creativepool friend and SomeOne Founder Simon Manchipp, to discuss his agency’s visual identity for a bold new regenerative programme in London. What was the brief? Create a new comprehensive visual and verbal...

Posted by: Creativepool Editorial

Leaders

Should Creative Directors be on the Board?

Creativity is typically viewed as a softer skill. Consequently, it’s rarely valued in business as much as it ought to be. When budgets are planned and operations strategised, finance and technology are favoured, with creative roles habitually...

Posted by: Dawn Creative