MSQ Partners/Hyperactive – blu
blu, the original e-vapour brand, has announced the appointment of MSQ Partners and Hyperactive to launch its myblu electronic vaping product in the UK following a competitive pitch. The agencies have been tasked by the blu team with the creation and delivery of the integrated launch, which is scheduled to go live this summer. myblu is the newest vaping product in the blu portfolio and will be central to its ambition to build significant market share in a fast-developing sector. Within MSQ Partners, the strategic
