Firstborn – Jagermeister
Spirits brand Jägermeister has selected Firstborn as its digital agency of record, following a review launched in October which included four undisclosed agencies, in addition to Firstborn. Firstborn will be tasked with handling all digital duties for the brand. Jägermeister will continue to work with global lead creative agency Opperman Weiss, Crossmedia, which was named media AOR for the brand last year and Integer on point-of-sale. The appointment follows Jägermeister’s first major rebranding campaign in its 80-year history last year. For Firstborn, it follows the agency picking
