BMB/Eulogy – Pride in London
Pride in London has appointed BMB as its creative agency and PR agency Eulogy as its lead agency partner ahead of this year's main parade and festival in July. While BMB will be responsible for Pride’s creative campaign content, replacing WCRS, which worked on last year’s campaign, Eulogy will spearhead the strategic direction and insight-led approach in the run-up to the LGBT+ parade and festival. The organisation is this year aiming to develop a more integrated approach to its marketing communications, with community representation and
