Inamoto & Co – Asics
Performance apparel brand Asics has selected the Rei Inamoto-helmed agency Inamoto & Co as its innovation partner, tasking it with creating breakthrough work in the brand's transition to fitness-as-a-service. The Brooklyn-based agency had done project-based work for the footwear manufacturer in 2017. This year, Inamoto & Co has been asked to help with a digital experience for the London flagship store on Regent Street combining design, data and technology to create an emotional and useful connection with the brand. A digital billboard has taken real
