Publicis – Lastminute.com
Lastminute.com has appointed Publicis London to its pan-European creative ad account, following the travel brand's split with FCB Inferno only months into the relationship. Publicis London has been tasked with developing an “innovative, creative” platform to “cut through” what it describes as an “increasingly saturated” market. The account includes TV, VOD, print and social activity; the first work by the agency will roll out early next year. It becomes the third agency to hold the account in under two years. Adam & Eve/DDB resigned the business in
