Amsterdam Worldwide – Mitsubishi
Mitsubishi Motors Corporation (MMC) has selected Amsterdam Worldwide as their lead global brand agency. The Amsterdam-based agency, with additional offices in Berlin and Paris, was engaged last spring in a confidential brief to propose a new brand strategy following the carmaker’s entrance into the Renault-Nissan Alliance. The outcome of that work, the brand strategy “Ambition to Explore,” will be introduced this week at the Tokyo Motor Show. Creative work from the agency, including the new global marketing tagline, “Drive Your Ambition” is also debuting in Tokyo
