This November – just like every November in recent years – the nation waited in anticipation for their favourite Christmas ad to officially usher in the beginning of the festive season.
Below, Greg Clark, MD of Sheffield-based creative agency, Uber, examines how seasonal spots have evolved and how the most successful brands seem to have made commercial messaging a secondary objective this year...
No matter how cynical we are, Christmas has a reassuring habit of filling us
In a world where architecture can be weaponized against the most vulnerable, Gary Fawcett, Executive Creative Director at TBWAMCR, and his team decided it was time to take a stand. What began as a passion project turned into a powerful campaign...
Posted by: Creativepool Editorial
This year, the Gong Awards, a prestigious local advertising competition in Singapore, decided to shake things up. Instead of the usual fanfare, they chose to pit ideas against each other in a literal fight for recognition. Leading the charge behind...
Posted by: Creativepool Editorial
Nestled in the picturesque fields of Filleigh, Devon, Bray Leino stands as a testament to the power of thinking outside the box-literally. While most agencies have traditionally gravitated toward the hustle and bustle of London, Bray Leino’s...
Posted by: Creativepool Editorial
