This November – just like every November in recent years – the nation waited in anticipation for their favourite Christmas ad to officially usher in the beginning of the festive season.
Below, Greg Clark, MD of Sheffield-based creative agency, Uber, examines how seasonal spots have evolved and how the most successful brands seem to have made commercial messaging a secondary objective this year...
No matter how cynical we are, Christmas has a reassuring habit of filling us
Across our industry, agencies like ourselves pour so much time (probably too much!) into producing beautifully considered, all singing, all dancing case studies that show our work in its best light. And why not, it’s work we’re proud of,...
Posted by: Thisaway
In this exclusive interview, we sit down with Jennifer Murtell, VP of Strategy and Innovation at Marks, to explore the creation of MUSA-a groundbreaking brand set to transform the landscape of women's healthcare. MUSA represents a holistic,...
Posted by: Creativepool Editorial
As traditional consumer brands struggle to maintain trust, consumers are increasingly seeking deeper levels of authenticity. Sports teams can offer an antidote to this, with their ability to create shared experiences and lasting memories that play...
Posted by: FutureBrand
