The information superhighway is so jam packed full of tweets it makes your brain hurt just trying to comprehend it. So how do you ensure that your business/company is tweeting in an optimum way to ensure it goes out at the right time and in the right way to reach the biggest amount of people?
Luckily enough Buddy Media carried out an invaluable survey earlier this year entitled 'Strategies For Effective Tweeting' which involved the company scrutinising 320 Twitter profiles managed by various different brands. The results went as follows...
If you tweet on a weekend you will reach 17% more people than you would if you tweeted on a week day.
19% of brand tweets are published on a weekend.
Wednesday and Thursday are the lowest days of engagement (I do realise I am supplying you with this blog on a Wednesday)
If you tweet between 8am and 7pm you will see a 30% increase in engagement including Saturdays and Sundays.
64% of brands take advantage of this time frame trend.
If you tweet in less than 100 characters then you will attract 17% more engagers - no one wants to read a mini essay on Twitter.
Tweets with hash tags have twice as much engagement as tweets without hashtags.
Only 24% of tweets contain a hashtag.
1 or 2 hashtags create 21% more engagement.
More than 2 hashtags result in a 17% decrease in engagement.
Retweeting occurs 12 times more when a tweet asks it's followers to do so but only 1% of tweets request this.
Asking followers to 'RT' increases the retweet rate by ten times, asking them to 'retweet' increases the rate by 23 times.
That's quite a lot to take in, in summary you need to tweet between 8am and 7pm on a weekend, include 1 to 2 hashtags, keep it short and ask people to 'RETWEET' explicitly.
Fusework Studio's kindly put all this information together as in info-graphic, print it out and put it on the wall by your desk and we can all merrily tweet upon open ears forever more.
