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Creativepool Editorial

Published 28/04/2016

CHI & Partners – The Times

The Times and The Sunday Times

The Times and The Sunday Times have partnered to create their first joint brand campaign, which aims to bring to life the focus of their joint journalistic efforts. Created by CHI&Partners and News UK’s in-house agency, Team News, the campaign broke with a powerful TV and cinema spot featuring a montage of significant headline moments from around the world. The spot uses the technique of isolating one unexpected sound from each scene, in an effort to dramatise

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