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Creativepool Editorial

Published 14/04/2016

Energy BBDO Chicago – LG

LG G5 Jason Statham

It’s not just Ridley Scott and Liam Neeson who are stepping up to the plate for LG. Enter thoroughly British action hero Jason Statham, who has lent his rugged good looks and aggressive, cockney tones to a new spot by Energy BBDO Chicago for the upcoming LG G5 phone. The campaign includes a new tagline and brand philosophy: “Life’s Good When You Play More,” and launches globally this week with digital and print elements set to launch next week to support

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