Grey London – KOOVS
Now this is something truly impressive. Many people balk at the idea of using a music video as advertisement, as they see it as some kind of infringement on artistry. That's largely bollocks though, as I'd argue that any music video is (at its core) in itself an advertisement for the artist in question. So why shouldn't brands be producing pieces of work that could pass as music videos? Especially fashion brands, whose aesthetic value is arguably more important than anything else. Enter Grey London,
