FCB West – Electronic Arts
Electronic Arts and their agency FCB West have hired educational children's entertainer Bill Nye (the science guy) to front a brand new campaign to launch the next evolution of its gaming subscription service, Origin Access for PC. The service is similar in theory to Netflix or Spotify, in that a monthly subscription allows users access to a large, existing catalogue of games. This new campaign takes aim at the PC gaming audience in a language most of the, appreciate; science. The campaign is based around
