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Hasan & Partners – Valio

Less than a month before the death of Ian “Lemmy” Kilmister, the legendary Motörhead frontman filmed a milk commercial for Finnish dairy giant, Valio. The 40-second video is a remake of an iconic 20-year old commercial that featured a character who exits a seedy bar stating: “I have never drunk milk, and never will.” Created by Hasan & Partners Helsinki, the original script was changed to recreate the ad as a tribute. It was shot on location in Maunula, Finland, close to Hartwall Arena where

 

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