MEC Tonic
MEC UK has hired Sarah Salter to lead MEC Tonic, its innovation division, Jason Dormieux, the MEC UK CEO announced this week. The brand innovation space is at a pivotal point, as innovation has yet to deliver returns that brands are satisfied with and the number of start-ups continues to soar. In addition, the fundamental differences in the way brands and start-ups operate has led to strained relationships between the two parties. Tonic is looking to buck this trend with a fresh strategy in its second year,
