Havas – Jurys Inn
Havas London has unveiled its first work for hotel chain Jurys Inn. The multi-media campaign, which launches on TV this week, also introduces the brand’s new proposition “Stay Happy,” and represents its most substantial marketing campaign to date. The charming, surprisingly emotive film follows the journey of a lonely trolley on its mission to find happiness. We witness the trolley’s melancholy journey as it rolls through a dimly-lit and unwelcoming city in the rain, before its ‘light bulb moment’: overseeing an advert for Jurys Inn.
