ad: Annual 2026 Shortlist Announced Soon

Top 10 Ads of the Week

Benjamin Hiorns

Published 09/03/2017

AMV BBDO – Doritos

Doritos is supporting the launch of its decidedly spicy new Heatburst range with a two month TV campaign that builds on its “For the Bold” positioning. Developed by AMV BBDO and PepsiCo, the new campaign, starring an adorable baby dragon that looks more than a little like a Pokémon, aims to present the new crisps as “intense, two-flavour experiences,” due to the unique chilli capsules contained within each Dorito. The spot shows a Doritos fan utilising the burst of heat offered by his cuddly companion

Click below to activate your Free Registration

Get Access

Already a member? Login here

Likeit

Comments

More Leaders

Leaders

What Founders Lose By Not Building Brand

Let’s get this out of the way from the start: If you are building a company, you are building a brand. Each is the byproduct of the other. It cannot be otherwise. Most founders understand that investors expect a differentiated and compelling...

Posted by: Lysle Wickersham

Leaders

The Best Children’s Book Illustrations: Styles, Examples, and Top Illustrators

If you want to understand what makes children’s book illustrations endure, you have to start by taking the form seriously. Too much lazy commentary still talks about children’s illustration as though it sits somewhere below...

Posted by: Michael Tomes

Leaders

Famous Designers and Influential Design Leaders Who Shaped the Industry

Design doesn’t really move forward in neat, predictable steps. It tends to shift because a handful of people decide to challenge what everyone else accepts as normal. The most influential designers (whether they’re famous graphic...

Posted by: Benjamin Hiorns