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Creativepool Editorial

Published 02/03/2017

Smörgåsbord – Visit Wales

Welsh actor Luke Evans, who will star as Gaston in the new Disney remake of Beauty and the Beast, is starring in an atmospheric new TV ad for Visit Wales, designed to promote the country’s 2017 Year of Legends campaign. Conceived and created by Smörgåsbord, Visit Wales’ lead creative agency, and directed by long term collaborator Marc Evans, the mystical and emotive film aims to present a different perspective on Welsh tourism, where history and storytelling are uniquely interwoven with present-day events and

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