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Benjamin Hiorns

Published 05/01/2017

J. Walter Thompson London – HSBC

The latest HSBC UK campaign by J. Walter Thompson London aims to demonstrate how HSBC’s products and services keep its customers moving onwards with their lives. The four specific offerings are: a one day mortgage approval service, Voice ID for telephone banking, Fast Balance (checking your balance without logging in on mobile) and personal loan top-ups available on your mobile. The integrated campaign includes outdoor, press, social, digital and a TV spot, all dramatising the idea of progress by following individuals on their onwards

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