BETC Paris – CANAL
The French TV networks CANAL+ and CANALSAT recently united their forces in order to become one giant television destination: CANAL. To celebrate this holy union, the new entity asked BETC Paris to create a spectacular commercial that would underline the fact that all CANAL channels can now be found in one place. The sixty-second ad, simply called “The Kitchen,” highlights the fact that as with great cooking, great television requires the best ingredients. To play on the culinary metaphor, the film brings together a
