Karmarama – Philadelphia
Philadelphia, the Mondelez power brand and category leader, has appointed Karmarama as their new lead creative agency across Europe, following a competitive pitch at the end of last year. Philadelphia tasked agencies to create a new strategic big brand idea that could run across Europe, including lead markets of Italy, the UK, Germany and Spain. Successful Karmarama has started working with the brand to build the long-term strategy and communications platform for Philadelphia that will be brought to life across all communication channels within 2017. Jon
