Chi&Partners – McVitie's/Godiva
CHI & Partners has won the international advertising accounts for McVitie's and Godiva, fending off competition from MullenLowe London and Havas London in both pitches. WPP shop Geometry Global pitched for both brands alongside CHI & Partners and won their international shopper marketing business as part of the process. Pladis, a subsidiary of the Turkish food company Yildiz, owns both McVitie’s and Godiva but the two sets of brand teams held their reviews separately. The Observatory International was involved in both pitches. Adam & Eve/DDB was involved
