Maxus – Perfetti Van Melle
Perfetti Van Melle UK has announced the appointment of Maxus as its lead media agency. Maxus won the account following a competitive four-way pitch that included the incumbent agency. The account is worth £4 million in billings. The Maxus appointment covers the entire Perfetti Van Melle brand portfolio, including: Mentos, Mentos Gum, Chupa Chups, Fruittella and Smint. Maxus will oversee the delivery of fully integrated media campaigns, covering all areas of planning and activation. Maxus’ first campaign for Perfetti Van Melle will be the “Mentos
