ad: Annual 2026 Shortlist Announced Soon

Top 10 Account Wins of the Week

Creativepool Editorial

Published 28/10/2016

Recipe – Blue Dragon

Recipe has been awarded the Blue Dragon account following a competitive 3-way pitch. Recipe will be lead creative agency as AB World Foods embarks on a re-launch of the oriental food brand. Recipe are working with AB World Foods on a transformative new integrated campaign for Blue Dragon that will launch early in January 2017 across TV and digital. Dan Jacobs, Creative Director at Recipe said: “This is a wonderful opportunity to redefine what the brand stands for in today’s competitive food landscape. To take

Click below to activate your Free Registration

Get Access

Already a member? Login here

Likeit

Comments

More Leaders

Leaders

What Founders Lose By Not Building Brand

Let’s get this out of the way from the start: If you are building a company, you are building a brand. Each is the byproduct of the other. It cannot be otherwise. Most founders understand that investors expect a differentiated and compelling...

Posted by: Lysle Wickersham

Leaders

The Best Children’s Book Illustrations: Styles, Examples, and Top Illustrators

If you want to understand what makes children’s book illustrations endure, you have to start by taking the form seriously. Too much lazy commentary still talks about children’s illustration as though it sits somewhere below...

Posted by: Michael Tomes

Leaders

Famous Designers and Influential Design Leaders Who Shaped the Industry

Design doesn’t really move forward in neat, predictable steps. It tends to shift because a handful of people decide to challenge what everyone else accepts as normal. The most influential designers (whether they’re famous graphic...

Posted by: Benjamin Hiorns