Black Friday isn't a real thing. At least it wasn't until recently, but in recent years it appears to have become one of the most successful American imports since Breaking Bad. Thankfully the droves of rapid shoppers largely migrated online this year, so we didn't have to suffer through as many of the generic news pieces damning the retail spectacle as the downfall of civilised society, but that didn't stop ad land from jumping on the proverbial bandwagon. We won't go into further detail here, as you've already undoubtedly read
