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#TechTuesday: Jewellery from the heart, Virgin's high-tech trainers and the IoT ends queues

Creativepool Editorial

Published 18/10/2016

DDB Hong Kong's app lets users craft jewellery with their heartbeat

DDB Group Hong Kong is turning heart rate data, a mainstay of fitness analytics apps, into an opportunity to create a personalised gift that is quite literally from the heart. CRAFTED BY MY HEART is an iOS mobile app that lets users lay down their heart beat as a one-of-a-kind gold, silver or black silver (gunmetal IP) ring. More than a year in the making, the app records a user’s heart beat through registering subtle changes in the coloration

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idea add October 18th, 2016, around noon

good

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