Vbat – Foster's
Ubiquitous lager brand Foster’s has been given a new packaging design and tweaked visual identity, which aims to give more precedence to its Australian history. The rebrand has been completed by Amsterdam-based branding consultancy Vbat, and includes a redrawn, serif “F” symbol, which now has slanted crosses and a thinner white outline. This sits within a redrawn gold roundel, which also has a thinner border. The branding retains the recognisable Foster’s “F,” which the agency now hopes will be more prominent to customers. The colour palette
