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Rebrand Roundup: HuffPost, Madame Tussauds, Hope Not Hate and other stories

Creativepool Editorial

Published 02/05/2017

Work-Order – HuffPost

The Huffington Post has been rebranded as HuffPost in a bid to help the news organisation “become better listeners” and build up trust with its audience. The name change and new logo marks the news site’s first major rebrand in its 12-year history, and comes alongside a website redesign. The project has been completed by US-based design studio Work-Order. The new logo has done away with the thin, green, serif typeface previously seen, and replaced it with sans-serif, all-caps typeface National, set in bold italics. A

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