MultiAdaptor – Shakespeare Lives
MultiAdaptor has created the identity for the British Council’s Shakespeare Lives campaign, which marks the 400th anniversary of the playwright’s death. Shakespeare Lives is an international programme of events and activities celebrating the bard's work. MultiAdaptor built the branding for the campaign around the position of contemporary relevance, with a core idea to communicate that Shakespeare’s stories, ideas and influence are as relevant today as they ever have been. In order to make the design system as flexible as possible, MultiAdaptor also added an extra “in”
