Wolff Olins – Enel
Wolff Olins has created a bold new brand identity for electricity and gas company Enel, which aims to mimic the idea of moving energy. To convey this message, each letter in the new logo includes a cursor that echoes a light bulb filament. When applied digitally, the cursor moves and evolves gradually to form words. The new visual identity, which is applied in various colours, replaces a blue, italicised sans-serif logotype with an orange tree icon. This new distinctive visual identity has been applied to
