The Clearing – Ascot
Ascot has been rebranded by The Clearing, which has sought to make the racecourse a destination brand in a bid to stop regular race meetings being overshadowed by flagship event Royal Ascot. Although Ascot attracts high profile horses and jockeys it hasn’t been making inroads into the consumer leisure market. The consultancy has responded to this challenge with an adaptable identity, with logos that now work more cleanly and easily for digital and print. Colours, fonts, image style and photography, and graphic patterns have all
