Pentagram – Fashion for Good
In 2017, Fashion for Good launched as a global initiative to reimagine how fashion is designed, made, worn and reused. Fashion for Good, and its founding partner C&A Foundation, recently tasked Pentagram with creating a brand strategy, visual identity and messaging platform that could be compelling enough to unite brands, producers, retailers, suppliers, non-profit organisations, innovators and funders around a shared ambition – and that would be sharp enough to inspire them to act. Pentagram developed a succinct brand idea that acts as a three-word
