The Partners/Lambie-Nairn – Arte
The Partners and Lambie-Nairn have collaborated on a new visual identity for the cultural TV channel Arte. The rebrand looks to reflect Arte’s mission to be a cultural channel for all of Europe and change perceptions that it is too highbrow or intellectual. The logo has been redesigned as a magnet, mirroring Arte’s ambition to be Europe’s cultural magnet. Each of the channel’s idents now opens with the subtle formation of a European map, which is then pulled together magnetically to create the Arte logo.
