Never ones to miss a trick (or treat) when it comes to mining popular culture for opportunities when it comes to riding the cultural zeitgeist, agencies across the globe have spent the best parts of the last week creating 'spooktastic' campaigns, one-off activations and more that tie into the season of the witch. Here, I've focused on the ones that raised my hackles this year, and added in a few neat little bonus pieces that caught my fancy too for good measure. Feel free to let me know in the
Let’s get this out of the way from the start: If you are building a company, you are building a brand. Each is the byproduct of the other. It cannot be otherwise. Most founders understand that investors expect a differentiated and compelling...
Posted by: Lysle Wickersham
If you want to understand what makes children’s book illustrations endure, you have to start by taking the form seriously. Too much lazy commentary still talks about children’s illustration as though it sits somewhere below...
Posted by: Michael Tomes
Design doesn’t really move forward in neat, predictable steps. It tends to shift because a handful of people decide to challenge what everyone else accepts as normal. The most influential designers (whether they’re famous graphic...
Posted by: Benjamin Hiorns
