Ogilvy London & Aardman create Monster Stains
Monster Stains: The Art of Stain Removal
Ogilvy & Mather London have collaborated with Oscar-winning animation studio Aardman on a new campaign for Unilever’s laundry brand Persil. To demonstrate the laundry detergents stain removal power, Ogilvy came up with the innovative idea of creating a stop-frame animation using school shirts as the canvas and tough stains as the paint. Aardman was chosen as the ideal partner for its world-famous animation techniques, which were honed during the creation of the iconic Wallace and
