Signalling the first signs of Christmas for Quality Street
The First Signs of Christmas
J. Walter Thompson London has teamed up with Quality Street to signal the real signs of Christmas by showering a street (and a cinema audience) with a blizzard of 45,000 wrappers, which fall from the sky in a dazzling new ad, as families, residents and animals frolic in an idyllic snow-covered festive street. In selected cinema screenings, the audience will also be given a unique 4D experience, with real wrappers fluttering down on them as the
